Company Profile - AND
Founded in 1995 by Anita Dongre, Meena Sehra and Mukesh Sawlani, House of Anita Dongre Limited is one of India’s leading fashion houses today—a well-recognised, well-respected and well-loved name. The company owns and operates four brands each with their own distinct identity. AND with its line of chic contemporary western wear for women; Global Desi, a vibrant and free-spirited brand of boho-chic ensembles; Anita Dongre offering exquisite bridal couture and a prêt line for men & women along with Pinkcity, handcrafted jadau jewellery; and Grassroot by Anita Dongre which is a tribute to the handcrafted traditions of India, seeking to revive and sustain heirloom traditions and empower artisans in villages.
Today, House of Anita Dongre has a widespread reach that extends not just across the country, but beyond the borders as well. Within India, the network includes well above 1,090 points of sale with more than 280 exclusive brand stores and over 820 multi-brand large format stores in over 105 cities. Globally, House of Anita Dongre marked its first international presence in Mauritius in 2013 with Global Desi followed by Anita Dongre & ANDin the city in 2014. In July 2017, Grassroot by Anita Dongre launched its first international store in New York City, USA.
In April 2015, the company shifted its headquarters to the serene, green hills of Rabale in Navi Mumbai. The new, ergonomically-designed building is a reflection of everything that the company stands for and believes in. Earth-friendly, animal-friendly, work-friendly—the special architecture of this green space uses air, water and sunlight in the most efficient and economical manner, creating a work environment that is completely in sync with the natural environment.
2013 was a momentous year for House of Anita Dongre as it became the first and the only fashion house in India to be invested in by General Atlantic, a leading global growth investment firm. House of Anita Dongre’s board of directors comprising of Anita Dongre, Meena Sehra and Mukesh Sawlani was strengthened further by appointment of Sandeep Naik (Managing Director, General Atlantic, Mumbai) and Shantanu Rastogi (Managing Director, General Atlantic, Mumbai) as its directors. In March 2015, Milind Sarwate, Former Marico Group CFO, joined the board as an Independent Director, followed by the appointment of Dalip Sehgal, Former Managing Director of Godrej Consumer Products Ltd. as an Independent Director in September 2016.
Mission And Vision
Anita Dongre believes that fashion plays a defining role in enhancing a person's confidence and sense of self. Which is why the House of Anita Dongre labels seek to create designer wear that leaves unforgettable impressions on the world, and yet, is versatile enough to transcend people, places and occasions. A line that effortlessly fuses a variety of styles, silhouettes and designs to offer customers a fashion that is global chic. And that adapts to every lifestyle. Anita believes in preserving the rich heritage of India in the Anita Dongre label. She works closely with the traditional artisans to create exquisite ensembles and gorgeous handcrafted jewellery – as she pays homage to the supreme craftsmanship of India. House of Anita Dongre stands for a simple,beautiful thought - fashion is for everyone, everyone has a fashion.
To know about House of Anita Dongre Corporate Social Responsibility policy, kindly click here
Terms And Conditions Of Appointment Of Independent Directors
To know about terms and conditions of appointment of Independent Directors(Mr. Dalip Sehgal), click here
To know about terms and conditions of appointment of Independent Directors(Mr. Milind Sarwate), click here
For information related to House of Anita Dongre contact:
For PR & Media related queries, contact:
Assistant Manager – PR
Before AND was launched, there weren’t many designers catering to the needs of the Indian woman. Our country is unique in terms of its culture, which made it even more important to understand what she was looking for, her psyche, her body and her comfort levels. AND offers a chic collection of western wear that comfortably combines formal and evening wear. It has evolved to keep pace with its clients’ changing lifestyles. AND takes them to higher levels of comfort and confidence by making them look, feel, work and play better. The label constantly refreshes its designs and experiments with international trends to help customers create their own personal style. Presently, AND is retailed through over 515 points of sale, which include 122 exclusive stores, and 350 established multi-brand lifestyle formats like Shoppers Stop, Lifestyle, Central etc.
For business development and franchisee enquiries contact:
Gaurav Pathak - Business Development
We have recently joined Sustainable Apparel Coalition (SAC) as 'Brand & Retailer' Member for us to measure, assess our sustainability performance and further drive environmental, social responsibility across the value chain.
“As a nature and animal lover, and a vegan, I feel very strongly about our impact on the environment. The fashion industry is the second largest
pollutingindustry in theworld and therefore sustainability is the need of the hour.
At the House of Anita Dongre, we are striving to be sustainable and are making firm efforts to reduce our environmental footprint. ” ANITA DONGRE
Under the aegis of The Anita Dongre Foundation's women empowerment initiative, the company has set up Community Tailoring Units in rural Maharashtra, India wherein marginalized and needy tribal women are trained professionally to make garments. They are also provided with sustained livelihood opportunities thereafter resulting in positive socio-economic impact.
- 2015 - 2018
- 83 Women Trained
- 49 Women Working
- 180 Total dependentssupported
- 71 Women Trained
- 60 Women Working
- 30 Women being Trained
Reported increased self-confidence
Reported improvement in respect by family
Reported increase in respect by community or society
Reported enhanced decision-making power in family matters
Reported regular monthly savings
AUGMENTING GREEN COVER
OF BASSI WILDLIFE
SOURCING SUSTAINABLE FABRICS
We use TENCEL™ fibers which originate from the renewable raw material wood created by the natural process of photosynthesis. The cellulosic fibers are manufactured using an environmentally responsible production process. Composed of natural material, TENCEL™ fibers are biodegradable and compostable and can fully revert back to nature. Moreover, wood andpulp used by the Lenzing Group comes from natural forests and s ustainably managed plantations.
In 2018, for World Environment Day,we collaborated with Reliance Industries Ltd. R | Elan. to create the Earth Tee, a sustainable t-shirt made from recycled plastic bottles.
R | Elan Green Gold fabrics were used to create a few styles for Anita Dongre’s SS 18 Collection.
Reduced Energy Requirements, Consumption and carbon footprint by harnessing natural sunlight and ventilation.
Segregation of wet and dry waste for composting
79% of our Exclusive Brand Outlets now equipped with energy saving LED lamps
Setting up of organic terrace garden and use of reclaim wood
67% of waste water generated is recycled which is deployed for toilet flushing and lawn irrigation
100% of our Electronic Waste (E-Waste) is recycled & disposed off in an environment-friendly manner.
Anita has been honoured with the PETA Humanitarian Award (2011) and PETA Compassionate Designer Award (2016) for her refusal to use leather and cashmere in her designs as well as her promotion of a vegan lifestyle and animal-protection.
We are passionate about animal welfare. We have adopted five adorable stray dogs at our Headquarter campus who were inhabitants of the area before our facility came up.