AND Holiday Gift Guide

Christmas is just right the corner and we know how challenging it is to find the perfect gift for your loved ones. We’re here to help. Presenting the AND holiday gift guide.


For those who love bling

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Well, this is literally that time of the year when we all like to embrace a little shimmer and sparkle in our lives. This gold shimmer dress is for everyone who likes to shimmer, yet likes to keep things simple. The best thing about this dress is that it can be styled up or down. Isn’t this what shimmer dreams are made of?


For someone who is all about monochrome

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And then we have that one person who gives us company in our love for black & white. Here’s what we have especially handpicked for that special person in your life. Go monochrome!


For someone who likes to keep warm



Christmas means- gifts, colours, food and lots of cosiness. To keep things warm, here’s the perfect white striped stole that goes with everything you already love.


For someone who loves to accessories


Holiday season calls for making that little extra effort to look your very best. What better to this than with a pair of perfect earrings or your perfect bracelet? Here’s a piece of jewelry handpicked from our Autumn’17 collection. You can never go wrong with this one.

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AND Autumn’17 Behind The Scenes

We are taking you behind the scenes with the super talented photographer Prasad Naik as he shoots the one and only Kareena Kapoor Khan for AND Autumn’17 campaign. We are walking you through the setup, where you can see all that goes into a fashion photoshoot.

Kareena does a great job working on the #IamAND campaign which speaks of women with multi-faceted personalities. Women who don’t let society define them, but rather make that decision for themselves.

Check out behind the scene videos and shots from the AND Autumn’17 campaign shoot:

And here are a few pictures from the Autumn’17 campaign:

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Trend Alert : Ruffles

Statement, stylish and sassy, ruffles are the subtle way to upgrade any outfit. If you, like us, can’t get over the ruffle trend just yet, then you are at the right place. We will help you translate your summer ruffles into fall with plenty of flounce and flutter.



Polished to perfection, this red cold shoulder dress is everything your wardrobe needs. Romantic ruffles, statement hue and clean silhouette makes this dress perfect for a date night.


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Our sleeves are getting a makeover. This tiered ruffle sleeves top in blush pink is a statement in itself. Make it your own by pairing it up with cropped jeans and pumps.


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This instant charm lending ruffle top is what dreams are made of. Embellished neckline, tiered ruffles and bell sleeves channel stylish vibes.

Upgrade your ruffle situation with our new collection of ruffles tops and dresses, crafted for the woman you are and the woman you want to be. #IAMAND

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Today’s modern Indian woman is multi faceted –she juggles multiples roles in her everyday life. She is no longer restricted to playing a single role. She lives her life to the fullest and on her own terms. She chooses to express herself through her style, this is reflected in what she wears- at home and work. This Autumn’17 with #IamAND, we’re  celebrating these women, who have successfully straddled multiple roles in their life.

The AND journey began in 1995, with a 300-sq-ft shop and a vision- to give the urban Indian woman fashion that did not just fit her body but also her lifestyle. But the journey to getting there wasn’t easy, especially with a landscape populated by heavily embroidered Indian clothes. Anita Dongre, Chief Creative officer at House of Anita Dongre talks about this journey “I heard more “no”s than I can count. But they just egged me on. They said I couldn’t. So I did. I believe that today’s Indian woman is on the brink of a revolution. She can do anything she sets her mind to. We’re just here to inspire her to go ahead and live her dream because sometimes, it is important to know that if someone else has then so can you.”

Kareena Kapoor Khan is back as the face of the brand this season. She talks about why she relates to the brand “AND is one brand that has changed the fashion scenario in the country, being one of the first western wear brand offering international styles to Indian Women. I truly believe that it has evolved as a brand and with the new campaign, we are celebrating the multifaceted personality of the modern Indian woman, which I truly identify with”

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