- Home /
Campaigns - AND India
The future belong to those who prepare today for a better tomorrow. Lead by Kareena Kapoor Khan, , AND celebrates women who are change makers in their own fields. It showcases real life heroes who’re making small changes in their everyday life for a better tomorrow. They believe that future is today. With this very belief AND brings to you AND Impact, the brands very first sustainable collection.
With #ANDiRISE AND celebrates women breaking societal stereotypes. It introduces a world of women who believe in themselves and propel themselves to the top. These women believe their dreams are bigger than their challenges. They stand on their own two feet and face every challenge that comes their way. They believe that the world is theirs and they own their life.
That one dress which stands out in the crowd, that one dress which is swoon-worthy, that one dress which unleashes your most confident self. Our dressfest'17 collection is designed for the woman who loves fashion but creates her own personal style, for the woman who is all about the latest trends while being herself. #IamAND
This season with #IamAND, we celebrate the multi-faceted personality of the modern Indian woman. With Kareena Kapoor Khan, an actor, mother, fashion icon and an author we bring across the message that a woman is no longer restricted to a single role but her personality is a sum of all her ANDs. The new collection is a mix of contemporary dresses, skirts, jackets, tunics and tops, a collection perfect for the working woman of today.
Embrace the summer state of mind through AND's Summer 2017 collection, which showcases styles that transition seamlessly through different moods for the new season. Take in the fresh colour palette, which comes through different colour stories, from calm blues to bold monochromes, and from refreshing tones to serene naturals with the occasional vibrant bursts. It's all about being true to your hue with the ease of flowing and relaxed silhouettes.