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Press Releases

A Summer Story’ 18

Mumbai, 2018:

Feminine luxe and feel-good fashion come together in AND Summer’18. Whether you are travelling abroad or spending your days in the city, our capsule collection – A Summer Story has got you covered.

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#ANDiRISE

Mumbai, 2018:

Sit like a lady. Don’t talk too loudly. Let him make the important decisions. You’re made to be seen, not to be heard. Learn to handle the kitchen, eventually you just have to get married… So far and no more…What will people say?"

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Give Summer a Chic Welcome with AND

Mumbai, February 2017:

Transition into a fresh season with AND, where style and comfort are synonymous. This summer, our collection outlines the style of a modern woman through a single wardrobe; blurring the the boundary between formal dress and casual wear, to effortlessly create a contemporary continuity.

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#IamAND

Mumbai, 2017:

Women are multifaceted –they juggle different activities, play diverse roles and carry more expectations. They live their life to the fullest and fulfil their choices with confidence and style. We know that women express themselves through what they wear – at work and home.

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Create a path of your own and #GoBloom with AND's Summer Resort 2016 Collection

Mumbai, February 2016:

Unfazed by thorns, not the one that withers in the sun but the one who is born to bloom. Transition into the season and witness a stunning collection unveil as AND introduces Summer/Resort 2016 - #GoBloom. Inspired by the exuberant spirit and infectious vibe of a born leader, the collection echoes the mind space of a women in nuances and shapes that define the great beauty of the season.

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Seize the moment! It's all about #GrandArrivals at AND Dress Fest F/W 2015 ~It's not when you arrive, it's how you arrive

National (India), December 2015:

It's that time of the year again; time to unravel the layers and dress to impress. The dawn of the party season is all set to end your year-long wait for swoon-worthy dresses as AND is back with its annual property; AND Dress Fest 2015. Tuning the most glamorous notes on those gorgeous evenings, make the final touch count, in a range of haute styles, aimed at creating a grand entrance at every party. So, gear up to explore a glistening starry night dazzle as you sashay down the red carpet, ready to face the paparazzi, where #GrandArrivals will not be easily forgotten.

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Seize the moment! It's all about #GrandArrivals at AND Dress Fest F/W 2015 ~It's not when you arrive, it's how you arrive

Mumbai, December 2015:

The dawn of the party season is all set to end your year-long wait for swoon-worthy dresses as AND launches its F/W 2015 Dress Fest collection - a limited edition collection of glamourous and captivating dresses portraying the effortless sophistication and undeniable allure of women who live by their own rules and create their own fashion standard time. Tuning the most glamorous notes on those gorgeous evenings, make the final touch count, in a range of haute styles, aimed at creating a grand entrance at every party. So, gear up to explore a glistening starry night dazzle as you sashay down the red carpet, where #GrandArrivals will not be easily forgotten.

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This Fall, AND has something #ForEveryYou

Mumbai, September 2015:

This Fall, AND brings forth a new momentum in creation of an eclectic layered collection by highlighting the power of styling for the many 'YOUs'. Inspired by the woman of today who wears several hats on an everyday basis, the collection offers versatility, suiting the multiple identities every woman represents in her day to day life. Titled 'For Every You', this latest collection from AND focuses on a personalized mix of print and colour, to create coveted looks for every event on your calendar while also helping you find more versatility in your closet.

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Live the Sunday life all through summer as AND introduces its Resort 2015 #SundayLiving collection

Mumbai, March 2015:

Sunday is a state of mind and, all over the world, it is a day to step out of the rat race, whine down, catch up with yourself and make 'I' the agenda. Tuning into the Sunday State of mind is AND's new collection - #SundayLiving, which puts the wearer in the Sunday kind of mood, puts the wearer in a Sunday kind of groove, all through summer.

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Get ready to own your "Spot in the Sun" with the AND Summer '15 collection

Mumbai, February 2015:

This summer, contemporary women's wear brand- AND, reinterprets the top runway trends in wardrobe-worthy Summer looks for 2015, for the fashion forward women of today. The collection is inspired by and dedicated to the modern day woman, who effortlessly juggles boardroom meetings to high tea soirees to classy art shows- she is ready for every moment to own her "spot in the sun". Through its campaign- #MySpotInTheSun, the brand complements every aspect of a woman's dynamic lifestyle - offering career-cut power-dressing to laidback-luxe essentials! Get ready to witness a stunning collection for the ever bold trendsetters of our age, starting 20th February 2015, across all AND outlets in India.

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Celebrate your love for dresses, with the AND Dress Fest Autumn/Winter 2014

Mumbai, December 2014:

It's time to end your year-long wait for swoon-worthy dresses, as AND is back with an all-new edition of the much-awaited- AND Dress Fest A/W 2014. Celebrating fashion which outlives trends and time, this year, the AND Dress Fest is, all about commemorating your love for every dress that, evokes a surge of nostalgia, about a memorable evening, a momentous day at work, or a 'special someone'. The AND Dress Fest A/W 2014 campaign- #EveryDressIsSpecial- offers you, a walk down the sartorial memory lane, where it's all about you, your favorite dress and that unforgettable occasion. So, gear up to celebrate great memories and milestones, as you create many more, with the special edition of AND Dress Fest A/W 2014, starting from 4th December 2014, across all AND outlets in India.

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AND Introduces the "Retro Chic" look

Mumbai, October 2014:

The 70's retro trend has made a powerful comeback this season – celebrating the most iconic fashion decade, in its full glory. Throwing together a splash of, minimalism from the swinging sixties, with a hint of flamboyance of the seventies, AND introduces a brand-new fashion cocktail of the 'disco era' ensembles, in its A/W 2014 collection.

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AND celebrates the launch of its 50th exclusive brand store;

Mumbai, September 2014:

The contemporary, western wear brand, AND, achieved a significant milestone, as the brand celebrates the launch of its 50th store at Forum Sujana Mall, Hyderabad. Established in the year 1998, AND, was the first Indian brand to offer urban Indian women, global designs in sophisticated, elegant silhouettes and fashion forward styles.

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DRESS TO 'SHEER' PERFECTION IN THE AND Fall/Winter '14 COLLECTION;

Mumbai, September 2014:

Nothing makes us feel quite as ready for a new season as a new wardrobe! This season "Sheer" continues to rule the fashion roster with AND's Fall/Winter '14 collection- feminine silhouettes and trendy cuts and design comprise this fashion forward and svelte range.

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AND launches its 2nd exclusive store in Vadodara

Mumbai, 26 May 2014:

AND, the contemporary western wear brand announces the launch of its second exclusive store in Vadodara. Following the success of its existing store at Monalisa Centrum, the new store offers a complete range of the brand's Spring Summer 2014 collection comprising of maxis, shirt dresses, palazzos, tops, skirts, jumpsuits and many more styles. With the launch of this store, AND has reached a total of 46 exclusive stores in the country!

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AND LAUNCHES ITS "BLUE JAY COLLECTION

This Summer Step Out In Your Bluetiful Best

Mumbai, May 2014:

Blue and white palettes with delicate prints are getting the cool girl's seal of approval. The season's most covetable & prominent hue is here to take over your wardrobes! Indulge in this fashion rhapsody with AND's Blue Jay collection inspired by the Blue Jay Bird. This collection is effortlessly cool, fun & vibrant and is dominated by blues and whites, injecting a little print allure.

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LIVA Collection

Fashion ensembles enhanced with the fluidity and flow of LIVA

Mumbai, April 2014:

AND, the chic western wear brand launches its first ever LIVA Collection in collaboration with Birla Cellulose. LIVA, a natural fabric from the Pulp and Fibre Business of Aditya Birla Group is the ideal summer companion for the new-age woman as it breathes and envelops you with a feeling of free spiritedness and comfort, accentuating the drape and feel of an outfit for a stylish yet relaxed look!

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AND Opens A New Store In The Capital At Spark Mall, New Delhi

Mumbai, April 2014:

AND, the contemporary western wear brand announces the opening of its newest exclusive store in New Delhi. This store will be home to the brands latest summer styles including breezy maxis, chic palazzos, and the season's favourite crop tops, jersey skirts, playsuits and more styles to pack for that perfectly chic holiday look.

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AND & Global Desi launch their first store in Mohali

Mumbai, April 2014:

AND & Global Desi unveil their first ever store in Mohali, the upcoming & growing style hub of Punjab. Offering an extremely stylish mix of contemporary and chic western wear with AND coupled with the ultra-fun boho vibe of Global Desi. The new store marks the opening of the 46th exclusive AND and the 61st exclusive Global Desi store for And Designs India Ltd.

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AND LAUNCHES ITS SPRING SUMMER 2014 COLLECTION

A style story painted in colors of the season

Mumbai, January 2014:

The Spring Summer 2014 collection by the contemporary western-wear AND is fresh and colorful just like the ensuing spring season. The color wheel spins its magic creating fashion staples in the glorious hues of the season. Every color speaks a story of style, fashion and comfort to suit your sartorial palate for the summer.

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AND Dress Fest F/W 2015

National (India), December 2015:

It's that time of the year again; time to unravel the layers and dress to impress. The dawn of the party season is all set to end your year-long wait for swoon-worthy dresses as AND is back with its annual property; AND Dress Fest 2015. Tuning the most glamorous notes on those gorgeous evenings, make the final touch count, in a range of haute styles, aimed at creating a grand entrance at every party. So, gear up to explore a glistening starry night dazzle as you sashay down the red carpet, ready to face the paparazzi, where #GrandArrivals will not be easily forgotten.

Read More

AND Resort 2015

Mumbai, March 2015:

Sunday is a state of mind and, all over the world, it is a day to step out of the rat race, whine down, catch up with yourself and make 'I' the agenda. Tuning into the Sunday State of mind is AND's new collection - #SundayLiving, which puts the wearer in the Sunday kind of mood, puts the wearer in a Sunday kind of groove, all through summer.

Read More

AND Summer 2015

Mumbai, February 2015:

This summer, contemporary women's wear brand- AND, reinterprets the top runway trends in wardrobe-worthy Summer looks for 2015, for the fashion forward women of today. The collection is inspired by and dedicated to the modern day woman, who effortlessly juggles boardroom meetings to high tea soirees to classy art shows- she is ready for every moment to own her "spot in the sun". Through its campaign- #MySpotInTheSun, the brand complements every aspect of a woman's dynamic lifestyle - offering career-cut power-dressing to laidback-luxe essentials! Get ready to witness a stunning collection for the ever bold trendsetters of our age, starting 20th February 2015, across all AND outlets in India.

Read More

AND Dress Fest F/W 2015

National (India), December 2015:

It's that time of the year again; time to unravel the layers and dress to impress. The dawn of the party season is all set to end your year-long wait for swoon-worthy dresses as AND is back with its annual property; AND Dress Fest 2015. Tuning the most glamorous notes on those gorgeous evenings, make the final touch count, in a range of haute styles, aimed at creating a grand entrance at every party. So, gear up to explore a glistening starry night dazzle as you sashay down the red carpet, ready to face the paparazzi, where #GrandArrivals will not be easily forgotten.

Read More

For queries related to media and public relations contact:

press@houseofanitadongre.com

Media Coverage

Apparel magazine
April 2018

DNA India
April 2018

Deccan Herald
March 2018

Femina National
March 2018

Grazia
March 2018

Apparel Magazine
February-2018

Elle
January 2018

Isheta Dutta
2018

Femina
December 2017

Femina
November 2017

Femina
October-2017

Telegraph newspaper
16th October 2017

Verve
September-2017

Femina Hindi
September-2017

Calcutta Times
1st-September-2017

Verve
September-2017

Femina Hindi
September-2017

DNA newsapaper
August-2017

Free press journal newspaper Mumbai
August-2017

Millenium newspaper
August-2017

Sakal times newspaper
August-2017

Telangana newspaper
August-2017

A Fine Pair
Vogue India
(August 2016)

First Look
Elle India
(July 2016)

Style SOS
Grazia India
(July 2016)

Airport Dairies
Asian Age
(June 2016)

Spotted at airport
Daily Post
(June 2016)

Red Carpet Report Card
DNA After Hrs
(June 2016)

If office dress code dead?
DNA After Hrs – Mumbai and Jaipur
(June 2016)

Everyday Dresses
Grazia
(June 2016)

High-Street Superstar
Grazia
(June 2016)

Our Top Picks
Grazia
(June 2016)

Mumbai Moods
Jagbani
(June 2016)

Diamonds? No Denims are a girls best friend
Telegraph India – T2
(June 2016)

Summer Fashion
Unish Kuri
(May 2016)

AND – Long Maxi Dress
New Woman
(May 2016)

Petal Power
Cosmopolitan India
(May 2016)

Style SOS
Grazia
(May 2016)

Chiconomics
Grazia
(May 2016)

Vogue Shops
Vogue India
(May 2016)

Let's Makeover - Style
Better Homes & Gardens
(April 2016)

Let's Makeover
Better Homes & Gardens
(April 2016)

Transformed
Better Homes & Gardens
(April 2016)

The Easy Chic
Golden Sparrow
(April 2016)

Summer Prints
Homemaker Magazine India
(April 2016)

Summer Prints
Homemaker Magazine India
(April 2016)

Transformed
Better Homes & Gardens
(April 2016)

Floral Burst
Grazia India
(April 2016)

10 Hot Stories
Grazia India
(April 2016)

Sizziling Summer
Wedding Vows
(April 2016)

Fashion Can Work Without a Bollywood Face
Absolute India
(March 2016)

Kareena Best Represents The Mulitasking Modern Indian Woman
Absolute India
(March 2016)

Power Up Your Wardrobe
Better Homes And Gardens Magazine
(March 2016)

Kareena Turns Muse For AND
Dainik Tribune
March 2016)

Less Is More
Femina India
(March 2016)

Fashion Spring Special
Femina India
(March 2016)

Style Is In My Attitude- Kareena Kapoor
Hindustan Times (All Editions)
(March 2016)

Kareena Turns Muse For AND
Mumbai Chauffer
(March 2016)

Kareena Turns Muse For AND
Prabhat Khabar
(March 2016)

Kareena Turns Muse For Anita Dongre's Brand, AND
Salam Duniya
(March 2016)

Seasonal Styles
Sunday Standard
(March 2016)

Grazia Grab, Now Trending
Grazia India
(February 2016)

One Piece Four Ways
Grazia India
(February 2016)

SPY
New Indian Express
(February 2016)

Say it with Love
Pune Mirror
(February 2016)

Best Shoulder Forward
The Telegraph Graphiti
(February 2016)

The Lust List
Juice Magazine
(January 2016)

Denim Does It Right
Karnataka Twin
(January 2016)

New launch
Meri Saheli
(January 2016)

New launch
Meri Saheli
(January 2016)

New launch
Meri Saheli
(January 2016)

Making a Grand Arrival
New Woman Magazine
(January 2016)

This Just In
Elle India
(December 2015)

Play The Last Minute Santa
Midday
(December 2015)

Morning Shows The Dress
Pune Mirror
(December 2015)

Party Dresses For The New Year
Tulip Magazine
(December 2015)

Sunday Standard
Floor-Sweeping Fashion
(November 2015)

WEDDING VOWS
AND DRESS FEST A/W 2014
(November 2015)

Afternoon Despatch & Courier
Dress Fest F/W 15 by AND
(November 2015)

DNA
Dress Fest
(November 2015)

New Indian Express
Dress edition
(November 2015)

Statesman
Dress to impress
(November 2015)

Statesman
Revelling in heritage
(November 2015)

Harper’s Bazaar
(OCTOBER 2015)

CALL OF THE MALL RINGS OUT FOR DESI RETAILERS
ECONOMIC TIMES

CROP TOP CRAZE CONTINUES
GOLDEN SPARROW
(OCTOBER 2015)

BETTER HOMES & GARDENS
THE TIMELESS COMBO
(SEPTEMBER 2015)

THE OFFICE HOUR NEW INDIAN EXPRESS – INDULGE
(JANUARY 2015)

AND DRESS FEST A/W 2014 WEDDING VOWS
(DECEMBER 2014)

AND DRESS FEST A/W 2014 DNA
(DECEMBER 2014)

AND DRESS FEST A/W 2014 THE HANS INDIA, HYDERABAD
(DECEMBER 2014)

AND DRESS FEST A/W 2014 NEW INDIAN EXPRESS, HYDERABAD
(DECEMBER 2014)

AND DRESS FEST A/W 2014 THE HINDU
(DECEMBER 2014)

AND DRESS FEST A/W 2014 DECCAN CHRONICLE
(DECEMBER 2014)

CHIC CHICA NEW WOMAN
(NOVEMBER 2014 ISSUE)

RETRO CHIC HI! BLITZ
(NOVEMBER 2014 ISSUE)

RIVER OF DREAM GRAZIA
(NOVEMBER 2014 ISSUE)

AND INTRODUCES RETRO CHIC LOOK GLITTERING INDIA MAGAZINE
(NOVEMBER 2014 ISSUE)

AND 50TH STORE SHOPPING CENTRE NEWS ( NATIONAL)
(NOVEMBER 2014 ISSUE)

DECCAN HERALD
(MAY 2014)

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