We understand that the pursuit of sustainability isn’t a cakewalk and by facilitating a range of initiatives and partnerships, we believe we can increase our impact, influence and together accelerate change.
Goonj & NEPRA
In the midst of fight against pandemic, people in the state of Assam and Bihar are battling the devastating effects of floods. On 13th Aug. 2020, House of Anita Dongre donated 35,000 garments to help rebuild lives. We were a donation partner for Repurposing the Textile Waste and donating 1400 Godharis to Uttrakhand floods in September 2021.
Better Cotton Initiatives (BCI)
'House of Anita Dongre’ partners with The Better Cotton Initiative / BCI to improve cotton farming globally. We are committed to sourcing about 70% of our cotton as Better Cotton by 2025. Better Cotton is not physically traceable to end products, however, BCI Farmers benefit from the demand for Better Cotton in equivalent volumes to those we source.
We use LENZING™ ECOVERO™ fibers derived from certified renewable wood sources using an eco-responsible production process by meeting high environmental standards, tailored to a sustainable lifestyle, contributing to a cleaner environment.
We use TENCEL™ fibers which originate from the renewable raw material wood created by the natural process of photosynthesis. The cellulosic fibers are manufactured using an environmentally responsible production process.
Closing working with partners like Aseai Khasi, Japan for Bemberg Collaboration with AD for FW 22 and Grassroot and Tencel Luxe for SS ’23.
Introduction of 100% Plant based Leather - Mirum with AD to Eliminate the usage of PU.
Partnering with IKEA Foundation to scale the Textile Waste Repurposing Project with other textile and Fashion Players in the Industry.
Intellecap - CAIF (Circular Appareal Innovation Factory)
HOADPL is working with CAIF on the project Circular +, in partnership with the Laudes Foundation (previously C&A Foundation). 'Circular +' focuses on the discovery, co-creation and prototyping process for socially inclusive circular business models.
Particularly focussing on creating evidence that by designing inclusion into circular business models, our main objective is to deliver positive social and ecological outcomes
We are partnered with NGO Canopy to protect forests in our packaging and fabric choices and are part of both the CanopyStyle and Pack4Good initiatives.
Anita Dongre, Chief Creative Officer, House Of Anita Dongre, has been honoured with the PETA Humanitarian Award (2011) and PETA Compassionate Designer Award (2016) for her refusal to use leather and cashmere in her designs as well as her promotion of a vegan lifestyle and animal-protection.
Plant And Animals Welfare Society (PAWS)
We work with PAWS an animal welfare organization in rescuing animals in distress. Post rescue, PAWS specialises in treating the sick & injured animal in Murbad Rescue Center. Additionally, they organise awareness and vaccination drives for strays.
World for All (Canine Centers)
HOAD supports World for All, an animal welfare organization to find homes for helpless stray animals in Mumbai.