With names like AND, Global Desi, AND Girl, Global Desi Girl, and itse on its brand roster; Ochre & Black Private Limited is an esteemed organization in the fashion circuit today. From housing the sophistication of western wear with AND & AND Girl, to lending your ethnic look a vibrant touch with Global Desi and Global Desi Girl — each brand under Ochre & Black Private Limited harbours its own persona. In 2021, the fashion house launched itse, a new brand that caters to a young market looking for ethnic styles at a budget-friendly price.
Often a favourite in every millennial’s wardrobe today, the influence of Ochre & Black Private Limited transcends beyond borders. With over 900 points of sale in the country, the fashion house boasts of 235 exclusive brand stores and over 625 multi-brand large format stores today. And here’s something you ought to know: In 2013, Ochre & Black Private Limited opened Global Desi in Mauritius, marking its first international presence.
Keeping in tune with sustainability, the company moved to a new location nestled in the serene green hills of Rabale, Navi Mumbai. This shift in April 2015 made it possible for the company to develop ergonomically-designed buildings. Environment, animal, and work friendly — this new-age architecture utilizes air, water, and sunlight in the most efficient and economical way. And that’s how, Ochre & Black Private Limited has championed a work environment that is aligned with a green, natural environment.
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AND BRAND PROFILE
Found in 1995, AND stemmed out of the realization that the modern Indian woman didn’t have too many contemporary silhouettes to choose from. Bridging this gap ever since, today AND has garnered the recognition of a brand that makes global styles for the contemporary woman, understanding the sensibilities of fashion, comfort, quality, and style effortlessly. Often appealing and catering to a sect that is progressive, ambitious, and live a wholesome life; the label is ever-involving while keeping itself aligned with the needs of the urban Indian woman.
AND GIRL BRAND PROFILE
AND Girl is a brand that reverberates an ode to owning your dreams and making an effortlessly cool statement. Blending in easy-breezy silhouettes with the sophistication and effortlessness of AND, a new brand called AND Girl was launched for kids. Offering everything from clothes, accessories, to footwear — AND Girl keeps it cool, comfortable, and chic with every new collection.